It won’t be a surprise for you when I tell you that we all are facing very challenging times. In my career I’ve never experienced that most economies are doing quite well in general, but that at the same time our line of business is under pressure. Up to July the Swiss statistics (www.fhs.ch) shows a minus world wide of -11,1%. We at MeisterSinger are still on the positive side of the turnover line and we thank you for all your efforts to reach that. Nevertheless the backorder status is reason for slight concern.
However we are convinced that we, with your help and support, will bring this year again to an end with a positive result. This will not come easy since the big groups are giving massive pressure to the retailers since they need the turnover whatever it costs. One of our retailers told me this morning on the phone; “I am quite a big customer of both Richemont and Swatch group, but I don’t feel like a customer with both of them for a long time now. I hope they will fall flat on their faces soon, will be good for them to learn some humility…….”
These kind of behaviour gives us as MeisterSinger the opportunity to enter and to give these jewellers the feeling that at MeisterSinger they still are customer and appreciated when they place an order. Edit his or her feeling of being unsatisfied treated by the big groups. Keep telling our story and how we treat customers, that we aren’t competing with any other brand and bring them additional turnover! With us the retailer is able to surprise (single hand), teach (craftsmanship) and entertain (philosophy and story of time in general) his customer and every jeweller is looking for that!
Any retailer telling that his job isn’t about to surprise and entertain his customer is either a Rolex retailer or soon out of business!
One day we all will benefit and this day will come perhaps quicker as you’ll expect!
To start with some real positive news towards the autumn; we will introduce 2 new references in the Phanero line.