MeisterSinger Newsletter
MeisterSinger Distribution Newsletter April 2017


 
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Dear partners and friends of MeisterSinger,

we hope that this newsletter finds you well and for those of you who visited BaselWorld 2017; we hope you’ve had some good rest after this exciting and exhausting fair.

The lessons learned of this fair are very mixed. Our Basel turnover has increased by double digits compared to 2016 so a good reason to be very happy. But on the other hand messages during this fair were undoubtable clear: our industry is still under a lot of pressure and for sure this coming year will be very challenging again for all of us. Only the fact that several brands already announced not to be at BaselWorld 2018 and that this fair will be two days shorter says enough. As said during my speech at Basel, we all need to combine as a team in order to resist the pressure of the big groups towards our customers. Fact is that worldwide more and more consumers decide to buy a MeisterSinger since they appreciate the uniqueness and the story/philosophy behind it. As a team it’s our job to convince our retailers and potential retailers of this fact. MeisterSinger brings them additional sales!!!

The consumers are considered to be very unpredictable nowadays, but in our opinion the contrary is the case. Either they choose a well-known big brand with large volume (> 150.000 watches a year) – the so-called “me too” effect – or they choose a small brand with a uniqueness and story like MeisterSinger – the so-called “I am who I am” effect. Everything in between will disappear.

So yes, reasons to be concerned for sure, but prospects are quite good for all of us. That’s if we all operate like a team and focus on telling the uniqueness and story of MeisterSinger.

Baselworld 2017

First of all we want to thank everybody who joined us in Basel for your wonderful support and efforts during the fair on our booth. By looking at the retailers who have visited us we may conclude that not only the quantity, but for sure the quality is increasing. From different countries we’ve been informed that very good POS joined our family. Very nice to hear and see.

All our novelties have exceeded our expectations in the sell out during this fair and have made each line stronger:

Circularis: Circularis Power Reserve
Classic: N°03-40 mm
Classic Plus: Salthora Meta X
Form & Style: Neo Plus

Editions: Peter Henlein Edition: Sorry, was already sold out on Sunday.

And as cherry on the cake the City Edition which has been received very well by our retailers. It promises to be not only very successful this year, but also repeatable for the coming years. We will come back to you about this soon to finalize all designs etc.

One nice city edition project I would like to emphasis here and that is, without doing the other editions too short, the editions of our Israeli friends: they will make a Jerusalem City edition with three landmarks of 3 religions on the case-back; Jewish,  Islam and Christian. How wonderful is it that in times like these, as a small independent German watch brand we can make such a statement!

Travel collections

All travel collection orders we’ve received from you so far have priority in Münster. You’ll receive them soon so that you can visit your customers who hadn’t had the opportunity and pleasure to come to Basel.


Overview of the novelties BaselWorld 2017

 

 

CCP301
CCP301
CCP302
CCP302
CCP303
CCP303
CCP317GLG
CCP317GLG
DM901
DM901
DM903
DM903
DM908
DM908
NE401
NE401
NE402
NE402
NE403
NE403
NE408
NE408
NE409
NE409
SAMX902
SAMX902
SAMX902GR
SAMX902GR
SAMX908
SAMX908

Some extra information

Pictures and press releases novelties:

http://www.meistersinger.com/press/portal.html

New Cataloque 2017 in German/English - Dutch/French – Italian/Spanish

http://bit.ly/MeisterSingerCatalog2017

The new retailer book 2017; hard copies will follow in the coming weeks

http://bit.ly/RetailerBooklet2017

And the updated writeable order form PDF’s for both complete collection and only novelties

                 

Order form complete       Order form novelties 2017

That's it for now

Finally we want and need to say something about our new display which you’ve seen last and this year at our booth; we have decided, also due to the challenging times our industry is in, to gradually introduce this new display. This means that we will start by June/July in and we will finalize this in spring 2018. We know; the sooner the better and we’re working to achieve that a.s.a.p. The urgency and importance is well-known by us. Thank you for your understanding and patience.

We will be in contact with you regularly in the coming period since we have some very nice marketing thoughts in order to support more and more our POS worldwide. So watch your mailbox!

That’s all for you. We wish you all the best during this coming period and if there’s anything you need; just ask. We’re there to help and together as a team we will make it happen!

Warmest greetings,

 

   
Manfred Brassler   John van Steen

 

 

 
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